Master the Art of Mindful Shopping with the 30/30 Rule

We’re excited to share that we've been featured in Real Simple’s latest article about the minimalist-inspired 30/30 Rule—a smart, straightforward approach to shopping that can help you avoid clutter, save money, and create a more curated, intentional home. In honor of our inclusion, we wanted to dive into this concept and show you why it’s worth considering as you plan your purchases.

What is the 30/30 Rule?

As covered in Real Simple, the 30/30 Rule is a simple but powerful shopping guideline: when you’re tempted to buy something over $30, wait 30 hours before making the purchase. If the item costs over $100, give it 30 days. This pause encourages you to step back and ask yourself if the item is a true necessity or just a passing impulse. By taking the time to consider, you avoid buyer's remorse and make room for things that genuinely add value to your life.

Why Follow the 30/30 Rule?

Let’s face it, shopping can often be a mix of need and whimsy. The 30/30 Rule encourages us to hit pause and reflect on whether the purchase will serve us long-term. Does it bring true value to your space? Does it complement your existing style? By asking these questions, you’re more likely to create a clutter-free, thoughtfully curated home.

Benefits of the 30/30 Rule

We loved talking with Real Simple about all the perks of following this rule. Here are just a few of the ways it can transform your shopping habits:

1. Less Clutter: The fewer impulse buys, the more streamlined and organized your home feels.

2. An Intentional Space: The rule isn’t about saying "no" to everything—it’s about saying "yes" to the right things.

3. Money Savings: Fewer impulse buys add up to more savings over time. You might be surprised how much you save when you think before you buy!

4. A Boost of Self-Control: Delayed gratification can be powerful. The 30/30 Rule helps build self-discipline and pride in making conscious choices.

Are There Exceptions?

Of course, some things don’t quite fit the rule. Essentials like groceries or time-sensitive items (think limited-edition pieces) may need a bit of flexibility. But understanding the difference between an impulsive buy and a true investment piece is key. When in doubt, ask yourself if it will add lasting joy and value.

Final Thoughts

We’re thrilled to be part of Real Simple’s latest guide to more mindful shopping! The 30/30 Rule is a fantastic way to make smarter, more intentional choices about what fills your home. If you’re ready to embrace less clutter, more savings, and a curated space that feels genuinely "you," give it a try.

Let us know if you’re testing out the 30/30 Rule this month! We’d love to hear about your experience.